For Women and men in South Africa to wear the lapel pin in solidarity of the collective Call to Action detailed by Cyril Ramaphosa in Parliament on the 18th of September 2019 Global support for our campaign with Zozibini Tunzi’s support at the Miss Universe Contest whereby she gifted 90 contestants from around the world with a lapel pin  with the call for all humanity to unite To encourage organizations locally and internationally to pledge their support to this much needed cause. Proceeds from the sales of the lapel pin will go to nominated societies to assist the most vulnerable For governments d institutions of higher learning to participate in the visibility of the campaign, and the distribution of the lapel pin with its call to action. The more awareness, the greater the force of collective consciousness to change this dire reality and promote healing to those affected A collective voice: We vow to protect that which is vulnerable, sacred, rare and beautiful.